Privacy policy
Privacy Policy
This Privacy Policy ("Policy") describes how Inspire Global Ventures Private Limited ("Company", "we", "us", or "our"), operating under the brand name Velvida, collects, uses, stores, shares, and protects personal information when you visit our website, purchase our products, or interact with us in any way.
By accessing our website or making a purchase, you ("User", "Customer", "you") consent to the collection and use of your information as described in this Policy. If you do not agree with this Policy, please do not use our platforms or services.
This Policy is published in compliance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and applicable Indian data protection guidelines.
We collect information in the following ways:
| Data Type | When Collected | Why |
|---|---|---|
| Full name | At checkout or registration | Order processing and communication |
| Email address | At checkout, contact form, or newsletter signup | Order confirmation, product delivery, support |
| Phone / WhatsApp number | At checkout (optional) or contact form | Order updates and customer support |
| Shipping address | At checkout (physical orders only) | Delivery of physical products |
| Payment information | At checkout | Transaction processing (not stored by us — see Section 6) |
| Messages and queries | Via email, WhatsApp, or contact form | Customer support and dispute resolution |
When you visit our website, we and our third-party partners may automatically collect:
- Device information: Device type, operating system, browser type and version
- Usage data: Pages visited, time spent on pages, links clicked, scroll depth
- IP address: Used to determine approximate geographic location
- Cookies and tracking data: As described in Section 7
- Referral source: How you arrived at our website (e.g. Google, Instagram, WhatsApp)
We may receive information about you from:
- Payment gateways (Razorpay, Cashfree): Transaction confirmation, payment status
- Meta (Facebook/Instagram): Ad interaction data if you clicked a Velvida advertisement
- Google Analytics: Aggregated website traffic and behaviour data
- Shopify: Order and customer data managed through our store platform
We use the information we collect for the following purposes:
| Purpose | Legal Basis |
|---|---|
| Processing and fulfilling your order (digital delivery or physical shipping) | Contract performance |
| Sending order confirmation and delivery updates | Contract performance |
| Providing customer support and responding to queries | Legitimate interest |
| Sending product access credentials and download links | Contract performance |
| Adding you to WhatsApp community groups (with your consent at purchase) | Consent |
| Sending promotional emails, offers, or product updates | Consent (opt-in) |
| Improving our website, products, and services | Legitimate interest |
| Fraud prevention and security | Legitimate interest / Legal obligation |
| Compliance with legal obligations and regulatory requirements | Legal obligation |
| Running targeted advertisements on Meta and Google platforms | Consent (cookie opt-in) |
We will never sell your personal data to third parties for their own marketing purposes.
We share your personal information only in the following limited circumstances:
We share data with trusted third-party service providers who help us operate our business. These providers are contractually obligated to keep your data confidential and use it only for the services they provide to us:
| Provider | Purpose | Data Shared |
|---|---|---|
| Razorpay / Cashfree | Payment processing | Name, email, phone, transaction amount |
| Shopify | E-commerce platform and order management | Name, email, address, order details |
| Delhivery / Shiprocket | Shipping and logistics (physical orders only) | Name, phone, shipping address |
| Google Analytics | Website analytics | Anonymised usage and device data |
| Meta Platforms | Advertising and retargeting | Email (hashed), device ID, ad interaction data |
| Email service provider | Transactional and marketing emails | Name, email address |
We may disclose your personal information if required to do so by law, court order, or government authority, or if we believe in good faith that such disclosure is necessary to comply with legal obligations, protect our rights, or prevent fraud or illegal activity.
In the event of a merger, acquisition, or sale of all or part of our business assets, your personal data may be transferred to the acquiring entity, subject to the same privacy protections described in this Policy.
Cookies are small text files placed on your device when you visit a website. They help us remember your preferences, understand how you use our site, and show you relevant advertisements.
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential cookies | Required for the website to function (e.g. shopping cart, login session) | No — required for basic functionality |
| Analytics cookies | Google Analytics — tracks page views, session duration, traffic sources | Yes — via cookie settings |
| Marketing cookies | Meta Pixel, Google Ads — tracks ad performance and enables retargeting | Yes — via cookie settings |
| Preference cookies | Remembers your language, currency, or other site settings | Yes — via cookie settings |
You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a new cookie is set. Please note that disabling certain cookies may affect the functionality of our website.
For more information on managing cookies, visit www.allaboutcookies.org.
We retain your personal data for as long as necessary to fulfil the purposes described in this Policy, unless a longer retention period is required or permitted by law:
| Data Type | Retention Period |
|---|---|
| Order and transaction records | 7 years (as required by Indian tax and accounting law) |
| Customer account information | Duration of account + 2 years after last activity |
| Support and communication records | 3 years from last interaction |
| Marketing consent records | Until consent is withdrawn + 1 year |
| Website analytics data | 26 months (Google Analytics default) |
| WhatsApp community membership | Until you leave the group or request removal |
As a user of our services, you have the following rights regarding your personal data:
- Right to Access: You may request a copy of the personal data we hold about you.
- Right to Correction: You may request correction of inaccurate or incomplete personal data.
- Right to Deletion: You may request deletion of your personal data, subject to our legal retention obligations.
- Right to Withdraw Consent: You may withdraw consent for marketing communications at any time by emailing hello@velvida.in or clicking "Unsubscribe" in any email.
- Right to Opt Out of WhatsApp Community: You may leave any Velvida WhatsApp group at any time. Leaving the group constitutes withdrawal of consent for that channel.
- Right to Data Portability: You may request your personal data in a structured, commonly used format.
- Right to Complain: You have the right to lodge a complaint with the relevant data protection authority in India.
To exercise any of the above rights, email us at hello@velvida.in with the subject line: PRIVACY REQUEST — [Your Name]. We will respond within 30 days.
We implement reasonable technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:
- SSL/TLS encryption on all pages of our website (HTTPS)
- Secure, access-controlled systems for storing customer data
- Payment processing via PCI-DSS compliant payment gateways only
- Limited access to personal data on a need-to-know basis
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.
Our website may contain links to third-party websites, social media platforms, or payment portals. This Privacy Policy does not apply to those third-party sites. We encourage you to read the privacy policies of any third-party websites you visit. We are not responsible for the privacy practices of third-party sites.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Policy periodically.
Continued use of our website or services after any changes constitutes your acceptance of the updated Policy.
For any questions, concerns, or requests related to this Privacy Policy or your personal data: